Sustainable media platform Futurevvorld is gearing up to open a vintage sneakers pop-up gallery at Extra Butter’s Lower East side, New York location. Created with the desire to invigorate the genuine appreciation for sneakers, ‘Mission Deadstock’ will gather an assortment of sneakers curated by creatives and entrepreneurs in the sneaker. art and entrepreneur space.
In an interview with WWD, Futurevvorld EIC Daniel Navetta shares his thoughts behind the exhibition and says, “Before hype was king, I used to walk into stores in New York City like Classic Kicks, Clientele, Recon, DQM, etc.…and find stuff I’d never heard of and never seen. Those trips into the city were unforgettable journeys of discovery, not only of what sneakers I’d come home with, but of my own creative self-expression…Via ‘Mission Deadstock’ I’m trying to revive that unique energy with this project — and also make a point about environmental responsibility. Everyone is invited and we’ll make the whole project available digitally as well via a zine, so the world can experience this project.”
Mission Deadstock will take place on July 16th and 17th with a collection of sneakers curated by Sophia Chang, Anisa Dash, Jacques Slade, and Bimma Williams to name a few. There will also be a digital version of the exhibition.
More details below.
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